Ilana Kaplan of The Independent wrote, "Li's latest foray in pop is a brilliant display of growth, both personally and professionally. Critical reception Professional ratings Aggregate scoresĪt Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream publications, the album received an average score of 71 based on 23 reviews, indicating "generally favorable reviews". Li played various European and North American festivals including the Osheaga Festival in support of the album in mid-2018. Under the Radar called the 90-second album trailer "mysterious" and noted Li appearing in different settings wearing various outfits. On 10 April, Li shared a trailer for the album featuring a snippet of the title track, which Clash called a "silken pop groove that display Lykke at her effortless best". On 29 May, she released two more singles, "Sex Money Feelings Die" and "Two Nights" featuring Aminé. She released the third single "Utopia" on Mother's Day with an intimate video directed by Clara Cullen. ![]() Lykke Li announced So Sad So Sexy on 19 April alongside the release of the first two singles from the record, "Deep End" and "Hard Rain".
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